SOCIAL
VALUE
品牌使命 & 社会价值
# Strike for Social Change #
We cannot agree more with David Hockney’s words,
“The only things that matter in life are food and love.”
Rice Slurp has become a platform
to share artisan food and love for our communities.
Animal
Welfare
Education
动物权益教育
Rice Slurp believes that every creature is affected and linked by each other. Treating each life on the planet fairly and respectively can achieve long-term sustainability for future generations.
Rice Slurp works hard for animal rights. For example, we have established a pet-friendly community to provide a safe dining environment for customers with pets. We also regularly make small snacks without additives for dogs to enjoy.
Many of our signature dishes come with a vegetarian or vegan option. Rice Slurp endorses Meatless Monday Movement to promote animal welfare and environmentally-responsible meat consumption.
Gender
Education
性别平等教育
Gender and identity should not be the shackle that defines right or wrong. For anyone proud to be themselves, we provide an atmosphere of respect and understanding.
Rice Slurp has collaborated with ALIPAY’s public welfare platform to initiate a welfare assistance action. A certain amount of each consumption at Rice Slurp will be automatically donated to the Gender Equality Education Project.
International
Volunteer
国际志愿者交流项目
With the help of each Rice Slurp staff member, we have set up a series of international volunteer opportunities to bridge Yunnan with other parts of the world. The programs have enhanced mutual understanding through the deep cultural exchange for people of different ages, racial, and religious backgrounds.
Heirloom Seeds
Preservation
本土原生作物守护
With the urgent need to preserve the bio-diversity of Yunnan native species and breeds from agricultural industrialization and homogenization, Rice Slurp carefully selects indigenous ingredients to conduct our gastronomy research and builds our seed bank for product development. Besides introducing our customers to new dining experiences in flavor, we also offer them free Q&A sessions and lectures about local food sovereignty, security, and sustainability.
Rice Slurp’s first location is in the old town of Lijiang, a UNESCO Heritage Site on the Yunnan plateau. This land is where many ethnic minority groups such as Naxi, Mosuo, Pumi, Lisu, and Tibetan live together. An heirloom lentil crop called “Ji” by the locals grows at the foot of the Jade Dragon Snow Mountain. The bean is also considered one of the most indispensable gourmet ingredients for Naxi traditional cooking.
Rice Slurp serves freshly made dishes because we believe in “eat local, eat fresh.” We put the “Ji” bean seeds into small recyclable glass bottles for our customers. Many of them learned about seed germination and plantation for the first time because of us.
